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The Italian Grappa Market: An Analysis of Consumer Preferences Through Hedonic Price Analysis

Kristian Koch and Laura Onofri

No 6654, Conference Papers from University of Minnesota, Center for International Food and Agricultural Policy

Abstract: This work carries out a hedonic price analysis in the Italian grappa market. We use a dataset composed of around 15.576 observations of retail chain prices (related to transactions taken place in Italy in the period 1997-2004) and product characteristics. We estimate the implicit price of the main product attributes. Results show that particularly bottle format, high alcohol content and brand affect the consumer’s willingness-to-pay for grappa. In particular, the Prime Uve variable presents statistically significant, positive estimated coefficients, with high magnitude, which we interpreted as a “fads and fashion effect”. In addition, we are able to capture consumer taste evolution over time and consumer taste differences in space (different consumer preferences across Italian regions).

Keywords: Consumer/Household Economics; Demand and Price Analysis (search for similar items in EconPapers)
Pages: 17
Date: 2006-08
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:umcicp:6654

DOI: 10.22004/ag.econ.6654

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