NASS Infographics Usability Testing

Heather Ridolfo

No 322822, NASS Research Reports from United States Department of Agriculture, National Agricultural Statistics Service

Abstract: The National Agricultural Statistics Service (NASS) recently developed an infographics toolbox that will be used to create infographics to disseminate NASS data. The infographics will highlight data from reports such as the Crop Production reports, Crop Progress reports, and Hogs and Pigs reports and are intended to be shared via digital media (e.g., Twitter, Facebook, etc.). Usability testing was conducted to assess the effectiveness, functionality, value and credibility of the infographics, as well as users’ satisfaction with sample infographics. Nine volunteers from a database of NASS data users and stakeholders participated in the research. Respondents liked the sample infographics and felt they would be very valuable in their work. However, a number of usability issues were uncovered that impacted the credibility of the infographics and the interpretation of the information presented.

Keywords: Research and Development/Tech Change/Emerging Technologies; Research Methods/Statistical Methods; Teaching/Communication/Extension/Profession (search for similar items in EconPapers)
Pages: 51
Date: 2017-11
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Persistent link: https://EconPapers.repec.org/RePEc:ags:unasrr:322822

DOI: 10.22004/ag.econ.322822

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