How Leading International Dairy Companies Adjusted to Changes in World Markets

William D. Dobson and Andrew Wilcox

No 37655, Discussion Papers from University of Wisconsin-Madison, Babcock Institute for International Dairy Research and Development

Abstract: This Discussion Paper focuses on strategic adjustments made by leading international dairy firms in response to world market developments in the late 1990s and early 2000s. Firms whose strategies were analyzed include Fonterra, Nestle, selected other Western European companies (including the Kerry Group and Parmalat), Kraft Foods, Dairy Farmers of America, and Land O'Lakes. In part, the paper describes dairy industry success stories that have implications for a broader group of dairy companies. It also shows how even successful dairy firms have pursued strategies that expose the companies to significant risks. Strategic alliances entered into by the companies received emphasis in the study.

Keywords: Agribusiness; Demand and Price Analysis; Financial Economics; Industrial Organization; International Relations/Trade; Marketing; Risk and Uncertainty (search for similar items in EconPapers)
Pages: 30
Date: 2002
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:uwmbdp:37655

DOI: 10.22004/ag.econ.37655

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