Subjective preferences towards various conditions of self-administered questionnaires: AHP and conjoint analyses

Rafał Michalski () and Marta Staniow

No WORMS/18/08, WORking papers in Management Science (WORMS) from Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology

Abstract: Using questionnaires for eliciting data from respondents has a long term history. The present paper focuses on subjects’ preferences towards specific self-administered questionnaire designs and circumstances in which these experiments are carried out. The paper examines three factors, that is, the assistant presence (yes, no), survey form (paper or electronic), and scale type (visual analogue or Likert). A pairwise comparison technique was employed to obtain participants’ opinions. Calculations of the relative preferences were performed according to the Analytic Hierarchy Process (AHP) methodology. The conjoint methodology employed in this study provided partial utilities of the examined factor levels and relative importances for the effects. Apart from verifying the statistical significance of the investigated factors, the analysis of variance revealed also possible interactions between them.

Keywords: questionnaire design; subjects’ preferences; survey form; scale type; surveyor presence (search for similar items in EconPapers)
JEL-codes: C00 D83 D91 L15 L81 L86 M31 (search for similar items in EconPapers)
Pages: 12 pages
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Published in Michalski R., Staniów M. (2018). Subjective preferences towards various conditions of self-administered questionnaires: AHP and conjoint analyses. [In:] A. Marcus, W., Wang (Ed.), Human-Computer Interaction: Design, User Experience and Usability, HCII 2018, LNCS 10918, Springer, pp. 439–450. http://dx.doi.org/10.1007/978-3-319-91797-9_32

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Persistent link: https://EconPapers.repec.org/RePEc:ahh:wpaper:worms1808

DOI: 10.1007/978-3-319-91797-9_32

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