Consumer preferences towards alternative fuel vehicles. Results from the conjoint analysis

Anna Kowalska-Pyzalska, Rafał Michalski (), Marek Kott, Anna Skowrońska-Szmer and Joanna Kott ()

No WORMS/21/02, WORking papers in Management Science (WORMS) from Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology

Abstract: Alternative fuel vehicles (AFVs) are an important element of sustainable development and electromobility. Within our complex, two stages survey (CATI and CAWI) we used the conjoint method to compare and balance the important factors responsible for consumers' preferences towards AFV, in one study, allowing a relative assessment to be made. As a result, we got 6 separate conjoints (depending on the type of purchase: direct purchase or leasing) and the type of vehicle (HEV, PHEV and BEV). Although each conjoint contains different sets of factors, the methodological regime is followed. Our results indicate that surprisingly safety is the most important feature of a good AFV car. Then, the price, range and type of the car also matter. These findings recommend car manufactures and policy makers what they should focus on while designing and promoting AFV.

Keywords: Consumer preferences; Electric vehicles; Plug-in electric vehicles; Hybrid electric vehicles; Conjoint analysis; On-line survey; Sustainable transport (search for similar items in EconPapers)
Date: 2021-02-09
New Economics Papers: this item is included in nep-ene, nep-env and nep-tre
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Citations: View citations in EconPapers (3)

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https://worms.pwr.edu.pl/RePEc/ahh/wpaper/WORMS_21_02.pdf Original version, 2020 (application/pdf)

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Journal Article: Consumer preferences towards alternative fuel vehicles. Results from the conjoint analysis (2022)
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