The Internationalisation of the Large Brazilian Pharmaceutical Companies: Challenges, Competitive Advantages and Strategies
Fernanda Perin and
No 20, CAFE Working Papers from Centre for Applied Finance and Economics (CAFE), Birmingham City Business School, Birmingham City University
This paper aims to analyse the characteristics of the Large Brazilian Pharmaceutical Companies’ internationalisation. Internationalisation can be used as a strategy to overcome the challenges the companies are facing in the domestic market and an opportunity to catch up. We carried out a multiple case study with eight companies to identify their competitive advantages and strategies of going abroad. The results show the typical characteristics of companies and two distinct patterns: the exploration and the exploitation of assets and capabilities in the international market. The conclusions bring contributions to the International Business of emerging countries and evolutionary literature: i) the competitive advantages of companies are built before internationalisation concerning financial capacity and adaptation to the home institutional environment; ii) the companies follow strategies of technological catch-up in developed countries as a shortcut to overcome their innovative weaknesses; iii) the main obstacles to internationalisation refer to the vulnerability of the institutional, political, and regulatory domestic environment.
Keywords: emerging markets multinationals; innovation strategy; competitive advantage; pharmaceutical industry; Brazil (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
https://www.open-access.bcu.ac.uk/13308/1/Perin%20 ... ical%20Companies.pdf
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:akf:cafewp:20
Access Statistics for this paper
More papers in CAFE Working Papers from Centre for Applied Finance and Economics (CAFE), Birmingham City Business School, Birmingham City University Birmingham City Business School, The Curzon Building, 4 Cardigan Street, Birmingham, B4 7BD, United Kingdom. Contact information at EDIRC.
Bibliographic data for series maintained by Research Publications Librarian ().