The Informational and signaling impacts of labels: Experimental evidence from India on GM foods

Bharat Ramaswami, Sangeeta Bansal and Sujoy Chakravarty

Discussion Papers from Indian Statistical Institute, Delhi

Abstract: Much of the debate between the European and U.S. positions about labeling of genetically modified foods has been whether consumers perceive labels as a source of information or a signal to change behavior. In this paper, we provide an experimental framework for examining these roles of information and signaling. While previous studies have focused on the impact of labels on consumer behavior, our interest is also what happens prior to the expression of aversion to GM-labeled foods. In particular, the experiment design allows the researcher to estimate a lower bound of the informational impact of labels on GM food aversion. The other novel feature of this paper is that unlike earlier studies, it uses subjects from a developing country.

Keywords: Genetically modified foods; experimental methods; informational impact of labels; signaling impact of labels (search for similar items in EconPapers)
JEL-codes: C9 L15 Q13 Q16 Q18 (search for similar items in EconPapers)
Pages: 35 pages
Date: 2013-01
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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Journal Article: The informational and signaling impacts of labels: experimental evidence from India on GM foods (2013)
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