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FACTORS ENHANCING AI ADOPTION BY FIRMS. EVIDENCE FROM FRANCE

Alessia Lo Turco and Alessandro Sterlacchini

No 486, Working Papers from Universita' Politecnica delle Marche (I), Dipartimento di Scienze Economiche e Sociali

Abstract: In this paper we consider firms involved in two waves (2019 and 2021) of the French ICT survey to distinguish between early and late adopters of AI technologies and to highlight some relevant antecedents that facilitated the former to keep and the latter to start adopting them. The implementation of data security systems, the training and recruitment of employees for ICT, and the use of websites and social media for collecting information on customers, increase the probability of keeping and starting the AI adoption. We also show that the impact of these factors differs according to the business function AI technologies are used for. They appear to be more relevant for the administration and marketing functions. Furthermore, the usage of AI for marketing is also fostered by the antecedent use of e-commerce and CRM applications. These findings support the hypothesis that the AI adoption by firms is shaped by a hierarchical trajectory, from less to more complex and demanding technologies in terms of complementary investments in ICT and skills.

Keywords: Artificial Intelligence; Digital technologies and skills; IT security systems; French firms. (search for similar items in EconPapers)
JEL-codes: O31 O33 (search for similar items in EconPapers)
Pages: 32
Date: 2024-04
New Economics Papers: this item is included in nep-ain, nep-eur, nep-ict, nep-ino and nep-sbm
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