Experimenting or Iterating? Exploring Entrepreneurial Retailers’ Digital Business Activities Through Visual Data Generation - Insights From a Research-Based Teaching and Learning Project

Daniel Nauck (), Martin Nowak () and Michael Herzog ()
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Daniel Nauck: Magdeburg-Stendal University of Applied Science, Faculty of Economics
Martin Nowak: HAWK University of Applied Sciences and Arts, Hildesheim/Holzminden/Göttingen, Faculty of Management, Social Work, Construction
Michael Herzog: Magdeburg-Stendal University of Applied Sciences, Faculty of Economics

No 23, Proceedings of the 5th International Conference "Economic and Business Trends Shaping the Future" 2024 from Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje

Abstract: Scholars and policymakers have discussed the emphasis on entrepreneurial growth, especially the importance of cooperation with local and regional stakeholders (e.g. local politics, social or innovation networks, or collaboration with regional universities) to gain inner-city economics resilience and to attract owner-managed retail (OMR) and support entrepreneurial SMEs. We aim to contribute to the discussion by adding an entrepreneurial learning perspective, using insights from an exploratory case study research project, which examined efforts made by entrepreneurial retailers in terms of digitalization during the COVID-19 pandemic through the support of their social network. In doing so, we are introducing and discussing the use of visual data collection within an ego-centered qualitative network analysis (ENA) framework, introducing the method in an entrepreneurship and business management research context.

Keywords: Entrepreneurship; Digital business; Retail; Ego-centred network analysis (search for similar items in EconPapers)
JEL-codes: I25 L81 O00 R11 (search for similar items in EconPapers)
Pages: 9 pages
Date: 2024-12-15
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