Consumer Awareness of Food Waste Reduction - A Systematic Literature Review Following the Prisma Statement

Sasho Nefovski (), Tatjana Petkovska Mirchevska () and Ezeni Brzovska ()
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Sasho Nefovski: Ss. Cyril and Methodius University in Skopje, Faculty of Economics – Skopje
Tatjana Petkovska Mirchevska: Ss. Cyril and Methodius University in Skopje, Institute of Economics – Skopje
Ezeni Brzovska: Ss. Cyril and Methodius University in Skopje, Faculty of Economics – Skopje

No 1, Proceedings of the 5th International Conference "Economic and Business Trends Shaping the Future" 2024 from Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje

Abstract: This paper examines the role of social marketing in reducing food waste, focusing on consumer behaviour and awareness of its harmful effects. A systematic literature review (SLR) evaluates studies analysing marketing campaigns' relationship with food waste reduction. Increasing awareness and changing behaviour through marketing campaigns can significantly reduce food waste. This paper analyses relevant literature to present key findings and recommendations for effectively targeting consumers with communication strategies to reduce food waste. In addition, it explores recommendations for implementing point-of-sale activities and direct communication with consumers to promote sustainable food systems.

Keywords: Social marketing; Consumer behaviour; Food waste; Communication strategies (search for similar items in EconPapers)
JEL-codes: M30 M31 Q56 (search for similar items in EconPapers)
Pages: 10 pages
Date: 2024-12-15
New Economics Papers: this item is included in nep-agr and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:aoh:conpro:2024:i:5:p:8-17

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