TRUST THROUGH DATA: MANAGING RISK IN THE DIGITAL AGE

Mojca Kunšek (), Barbara Miklič () and Metka Tekavčič ()
Additional contact information
Mojca Kunšek: School of Economics and Business, University of Ljubljana, Slovenia
Barbara Miklič: School of Economics and Business, University of Ljubljana, Slovenia
Metka Tekavčič: School of Economics and Business, University of Ljubljana, Slovenia

No 6, Proceedings of the International Conference "Economic and Business Trends Shaping the Future" from Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje

Abstract: Risks reflect the uncertainty and exposure to which a business entity is subject. They may stem from global factors, as well as business risks related to the stability of business partners and internal vulnerabilities, such as cyber risks. Research shows that almost 5% of annual revenue is lost worldwide each year due to fraud. Our research focused on managing external factors that contribute to fraud. The main objective of this paper is to analyse the impact of digitalisation on stable business and sustainable entrepreneurship. Methodologically, the research approach partly relies on the Global Entrepreneurship Monitor (GEM) and results of a survey on the use of official data in verifying business partners among small and medium entrepreneurs (SME). The key findings revealed clear recommendations from experts in the GEM survey, as well as business experts, emphasising the need to incorporate relevant, digitally and sustainably oriented topics into all educational programs and business practices.

Keywords: GEM; AI adoption; Fraud prevention; AJPES; Data; Sustainability (search for similar items in EconPapers)
JEL-codes: G32 M40 Q56 (search for similar items in EconPapers)
Pages: 12 pages
Date: 2025-12-15
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://repository.ukim.mk/bitstream/20.500.12188/ ... %20DIGITAL%20AGE.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aoh:conpro:2025:i:6:p:102-113

Access Statistics for this paper

More papers in Proceedings of the International Conference "Economic and Business Trends Shaping the Future" from Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje Contact information at EDIRC.
Bibliographic data for series maintained by Nikolina Palamidovska-Sterjadovska ().