Willingness-To-Pay For Sporting Success of Football Bundesliga Teams

Pamela Wicker, John Whitehead, Bruce Johnson and Daniel S. Mason

No 15-05, Working Papers from Department of Economics, Appalachian State University

Abstract: This study shows that fans and people living in the region of 28 Football Bundesliga teams from all three divisions are willing to support their team financially. Survey respondents were asked for their willingness-to-pay to avoid a negative outcome (e.g., relegation) and to achieve a positive outcome (e.g., promotion). Fan bonds are applied as an alternative payment vehicle within the contingent valuation method. The results show that different factors affect the decision to support the team and the actual amount of willingness-to-pay – for attendees and non-attendees. Public goods are particularly relevant for reporting a positive willingness-to-pay. Key Words: Contingent valuation method; Bundesliga; Fan bonds; Public goods; Sporting success; Willingness-to-pay

JEL-codes: H41 L83 (search for similar items in EconPapers)
Date: 2015
New Economics Papers: this item is included in nep-dcm, nep-env, nep-spo and nep-upt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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http://econ.appstate.edu/RePEc/pdf/wp1505.pdf (application/pdf)

Related works:
Journal Article: WILLINGNESS-TO-PAY FOR SPORTING SUCCESS OF FOOTBALL BUNDESLIGA TEAMS (2016)
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Persistent link: https://EconPapers.repec.org/RePEc:apl:wpaper:15-05

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