Public support for hosting the Olympic Summer Games in Germany: The CVM approach

Pamela Wicker, John Whitehead, Daniel S. Mason and Bruce Johnson

No 15-06, Working Papers from Department of Economics, Appalachian State University

Abstract: Cities throughout the world continue to weigh the merits of hosting major sport events, including the Olympic Games. These events are considered desirable due to a range of benefits, including economic and/or tourism development. In addition, previous research has shown that hosting the Olympics may confer intangible benefits for cities and their residents. This paper presents the results of a contingent valuation method estimate of the monetary value of intangible benefits to Germans of hosting the Olympic Summer Games. In a nationwide online survey 6,977 respondents were asked if they would support a referendum to host the Games. The survey employed a payment card format containing monthly tax amounts to elicit willingness-to-pay to finance the Games over a five-year-period. In the weighted sample, 72 percent expressed a positive willingness-to-pay. Among those with a positive willingness-to-pay, average willingness-to-pay was €47. The results from grouped data hurdle models showed that various intangible benefits (e.g. pride and happiness in sporting success; increased German prestige) and policy consequentiality had a significant positive effect on willingness-to-pay. The findings have implications for policy makers since they show what population groups are more supportive of hosting the Games. Key Words: Contingent Valuation Method; Willingness-to-pay; Olympic Games; Public goods; Sport event

Date: 2015
New Economics Papers: this item is included in nep-dcm, nep-env and nep-spo
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Citations: View citations in EconPapers (7)

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Journal Article: Public support for hosting the Olympic Summer Games in Germany: The CVM approach (2017)
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Persistent link: https://EconPapers.repec.org/RePEc:apl:wpaper:15-06

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