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The Effect of Sporting Success and Management Failure On Attendance Demand In The Bundesliga: A Revealed and Stated Preference Travel Cost Approach

Pamlea Wicker, John Whitehead (), Bruce Johnson () and Daniel S. Mason

No 16-02, Working Papers from Department of Economics, Appalachian State University

Abstract: This study examines the private consumption benefits of sports attendance using revealed and stated preference data from 28 Football Bundesliga teams across three divisions. Survey respondents were presented with positive (sporting success) and negative (management failure) scenarios and asked for the number of game trips if each scenario occurred. The results of random effects Poisson models show that travel costs have a negative effect on the number of game trips in all three leagues, while the effect of ticket price is mixed. The weighted consumer surplus per game trip includes travel costs and ticket prices; it is €418 for first division, €280 for second division, and €427 for third division clubs. Consumer surplus per game trip changes by €37 (league 1), €44 (league 2), and €69 (league 3) if the positive scenario occurred and by €8, €0.32, and €-35 if the negative scenario occurred. Key Words: Contingent behaviour method; Travel cost method; Attendance demand; Consumer surplus; Bundesliga; Soccer

JEL-codes: Z29 L83 R22 D61 (search for similar items in EconPapers)
Date: 2016, Revised 2016
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Journal Article: The effect of sporting success and management failure on attendance demand in the Bundesliga: a revealed and stated preference travel cost approach (2017) Downloads
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