Valuing Non-Market Benefits of Participatory Sport Events Using Willingness to Travel: Payment Card vs Random Selection with Mitigation of Hypothetical Bias

John Whitehead and Pamela Wicker

No 18-06, Working Papers from Department of Economics, Appalachian State University

Abstract: This study estimates the monetary value of participation in a cycling event using a willingness to travel question. The empirical analysis is based on three years of data (2014 2016) from a post-race survey (n=976). Respondents were asked for their likelihood of revisiting the event in the following year contingent on different additional driving distances. Return visitation is higher in the randomly selected question than in the payment card format. The random selection format also produces larger willingness to pay estimates. The combination and joint estimation of stated and revealed preference data allows identifying the magnitude of hypothetical bias. Key Words: Contingent behavior method; intention to revisit; sport participation; travel cost; willingness to pay

Date: 2018
New Economics Papers: this item is included in nep-dcm, nep-pay and nep-spo
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