The Flutie Effect: The Influence of College Football Upsets and National Championships on the Quantity and Quality of Students at a University

Austin F. Eggers, Peter Groothuis and Parker T. Redding

No 19-05, Working Papers from Department of Economics, Appalachian State University

Abstract: Using a panel study of universities, we find a positive correlation between winning either an upset victory or a national championship in football and the number of applications and students enrolling at the successful university. Surprisingly, we also find that winning a national championship decreases the number of top tier students who choose to attend the university, while there is no statistically significant relationship between an upset win and the quality of incoming students at a school. Overall, our results suggest that athletics serve as a consumption amenity, leading students to apply and enroll at the victorious university. Key Words: NCAA, Division I Football, Upsets, Championships

Date: 2019
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