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Examining return visitation and the monetary value of participatory sport events: The role of attribute non-attendance

John C. Whitehead and Pamela Wicker

No 19-13, Working Papers from Department of Economics, Appalachian State University

Abstract: The purposes of this study are to examine the effect of training satisfaction and weather on the intention to revisit a sport event and to assign a monetary value to these event attributes considering attribute non-attendance. It uses survey data from four sport events in the United States in 2017 and 2018. Respondents answered a series of hypothetical scenarios that randomly assign travel costs per mile and travel distances for the return visit along with weather forecasts and training satisfaction. Logit models estimated with and without attribute non-attendance reveal the extent of preference heterogeneity and respondent attention to trip attributes. The monetary value of training satisfaction and favorable weather is obtained by converting willingness-to-travel into willingness-to-pay estimates based on travel costs. The results indicate that attribute non-attendance is an issue in each data set and that willingness-to-pay for event attributes differs across event and time. Key Words: Intention to revisit; Monetary valuation; Sport event; Willingness-to-pay; Willingness-to-travel

Date: 2019
New Economics Papers: this item is included in nep-dcm, nep-env, nep-spo and nep-ure
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