Relationship Marketing and the Real Estate Services Market

Benjamin del Alcàz Martìnez, Francisco Cantalejo García and Salvador Javier Mol Ruiz

ERES from European Real Estate Society (ERES)

Abstract: In the current work we argue for the need for a radical change of orientation in the professional activity of the property managers in Spain. Traditionally this sector has been completely oblivious to the philosophy and practice of marketing ñ indeed it might even be considered to be still locked into what is known in marketing as a production orientation. There are a number of elements that, to a certain extent, allow us to start from this general hypothesis.

JEL-codes: R3 (search for similar items in EconPapers)
Date: 2004-06-01
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Persistent link: https://EconPapers.repec.org/RePEc:arz:wpaper:eres2004_123

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