REAL ESTATE MARKETING FOR LEISURE AND ENTERTAINMENT PARKS

Christine Haberzettl, Julia Jedelhauser and Philipp Kaufmann

ERES from European Real Estate Society (ERES)

Abstract: In this paper a real estate marketing concept for a leisure- and entertainment park is outlined. In this area following terms are important: communication strategy, customer relationship management, name identification and brand mark, Corporate Identity and the Unique Selling Proposition. Leisure and entertainment parks represent a special challenge to marketing, therefore the characteristics of the application are emphasized. This paper creates a manual for the entire management process of a leisure and entertainment park: from development to utilization. The concept is applied to a real case and the results are shown in the paper.

JEL-codes: R3 (search for similar items in EconPapers)
Date: 2006-01-01
References: Add references at CitEc
Citations:

Downloads: (external link)
https://eres.architexturez.net/doc/oai-eres-id-eres2006-207 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:arz:wpaper:eres2006_207

Access Statistics for this paper

More papers in ERES from European Real Estate Society (ERES) Contact information at EDIRC.
Bibliographic data for series maintained by Architexturez Imprints ().