Internet Business Strategy by Property Companies in Asia

Muhammad Najib Razali and Hishamuddin Mohd. Ali

ERES from European Real Estate Society (ERES)

Abstract: The use of internet as part of business strategy is very significant to property companies. This is especially during global financial crisis where each company tries to minimum the expenses. It is believe that internet can save a lot of money in particular companies operating cost. Beside, in the property business, property companies now have to be very creative and the market is very competitive due to globalization and liberalization issues. The purpose of this paper is to investigate the internet business strategy among the property companies in Asia. This comprises companies in Hong Kong, Singapore and Malaysia. Indexes of internet business strategy and property companies in Asia were developed. This survey will give significant overview on the level of internet business strategy among property companies in Asia.

JEL-codes: R3 (search for similar items in EconPapers)
Date: 2009-01-01
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