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On the Efficiency of Spam Mailing and Portal Advertising

Martin Bandulet ()

No 275, Discussion Paper Series from Universitaet Augsburg, Institute for Economics

Abstract: The objective of this paper is to provide a simple approach endogenizing the welfare reducing or welfare enhancing effect of informative advertising. Using this approach, it is possible to analyse the welfare consequences of a technology shock that reduces unit information costs, and to explain whether electronic junk mails or portal advertising will cause welfare gains or losses in a competitive environment.

Keywords: advertising; externalities; internet portals (search for similar items in EconPapers)
JEL-codes: D62 D8 L86 (search for similar items in EconPapers)
Date: 2005-06
New Economics Papers: this item is included in nep-mic
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