The Value of Don Bradman: Additional Revenue in Australian Ashes Tests

Julian Blackham and Bruce Chapman

No 480, CEPR Discussion Papers from Centre for Economic Policy Research, Research School of Economics, Australian National University

Abstract: One way to understand the value of sporting ‘superstars’ is to examine the effect they have on match attendances and revenue. Arguably, the most famous sports star in Australia was Sir Donald Bradman, whose batting average has far exceeded that of any cricket players. This paper examines the value of Don Bradman by estimating an empirical model of the effect of Bradman on cricket match attendances for Ashes Test matches in Australia. The attendance effect – of over 7,000 additional people each day on which he batted – is then used to derive an estimate of the effect on revenue. We find that Bradman generated considerable additional revenue, though the range of the estimates is very large. The Australian Cricket Board, as the monopoly supplier of cricket, was able to obtain all the extra proceeds.

Keywords: Consumer economics; Monopoly; Wages and compensation; Professional labour markets and occupations (search for similar items in EconPapers)
JEL-codes: D12 D42 J3 J44 (search for similar items in EconPapers)
Pages: 25 pages
Date: 2004-12
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
https://www.cbe.anu.edu.au/researchpapers/CEPR/DP480.pdf (application/pdf)

Related works:
Journal Article: THE VALUE OF DON BRADMAN: ADDITIONAL REVENUE IN AUSTRALIAN ASHES TESTS (2004)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:auu:dpaper:480

Access Statistics for this paper

More papers in CEPR Discussion Papers from Centre for Economic Policy Research, Research School of Economics, Australian National University Contact information at EDIRC.
Bibliographic data for series maintained by ().