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The changing nature of transactions in the Uruguayan rice industry: chain attributes and strategic connotations

Daniel Conforte
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Daniel Conforte: Universidad ORT Uruguay. Facultad de Administración y Ciencias Sociales. Departmento de Economía

No 3, Documentos de Investigación from Universidad ORT Uruguay. Facultad de Administración y Ciencias Sociales

Abstract: The article sustains the view that the vertically contracted marketing system (VCMS) early adopted by the rice industry was the transaction costs economizing response that better fitted historic market circumstances and the industry’s early choice of strategic positioning. Brief information on the industry’s performance, structure and institutional framework is provided. Finally the article speculates about future strategic developments and the need for interdependent fit and adjustment between strategic positioning and supply channel governance structures

Keywords: rice industry; marketing channel; supply channel; Uruguay (search for similar items in EconPapers)
Pages: 19 pages
Date: 1998-06
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