A cross cultural comparison of virtual pet companionship in the UK and Japan

Thomas Chesney (), Hiroko Kanoh () and Shaun Lawson ()
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Thomas Chesney: Nottingham University Business School
Hiroko Kanoh: Yamagata University, http://www.yamagata-u.ac.jp/
Shaun Lawson: University of Lincoln, School of Computer Science

ICBBR Working Papers from International Centre for Behavioural Business Research

Abstract: The Comfort from Companion Animals Scale was translated into Japanese and a survey conducted of virtual pet users in the UK and in Japan. Data were used to test the notion that Japanese users have a stronger bond of affection with virtual pets than users in the West. Our findings support this position.

Keywords: User behaviour; cross cultural studies; virtual pet (search for similar items in EconPapers)
Date: 2010-11-25
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Persistent link: https://EconPapers.repec.org/RePEc:bbr:workpa:14

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