ACHIEVING COMPETITIVE ADVANTAGE IN SERVICE INDUSTRY

A. Suciu () and Anca Borza ()
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A. Suciu: Babes-Bolyai University of Cluj-Napoca
Anca Borza: Babes-Bolyai University of Cluj-Napoca

Description: Managerial Challenges of the Contemporary Society from Faculty of Economics and Business Administration, Babes-Bolyai University

Abstract: In this paper we focus on the relationship between service industry and the competitive position of a business..Eventhough,services are very important in todays economy they have received limited attention in the literature.Our study intends to identify key success factors in the strategic marketing and management of service industry.

Pages: 4 pages
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