AN INVESTIGATION ON THE STRATEGY FORMULATION PROCESS WITHIN THE ROMANIAN COMPANIES

Ovidiu Bordean (), Anca Borza () and Ciprian Rus ()
Additional contact information
Anca Borza: Babes-Bolyai University of Cluj-Napoca
Ciprian Rus: Babes-Bolyai University of Cluj-Napoca

Description: Managerial Challenges of the Contemporary Society from Faculty of Economics and Business Administration, Babes-Bolyai University

Abstract: Strategic management is about managing the future, and effective strategy formulation is crucial, as it directs the attention and actions of an organization, even if in some cases actual implemented strategy can be very different from what was initially intended, planned or thought. The assessment of strategy formulation processes becomes crucial for practitioners and researchers alike in order to conduct and evaluate different formulation processes. Today, firms need to cope with competitive challenges related to innovation, dynamic responses, knowledge sharing, etc. by means of effective and dynamic strategy formulation. The purpose of this paper is to investigate the strategy formulation process for a sample of firms that are doing business in Cluj-Napoca. In order to evaluate the degree of importance that each firm places on the strategy formulation process a questionnaire was developed and used to test the research hypothesis. The findings of the study offer multi-perspective reflection on strategy formulation. Such reflection is assumed to enable managers to proactively evaluate the potential outcome of their chosen strategy.

Pages: 6 pages
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://conference.ubbcluj.ro/mccs/RePEc/bbu/wpaper/26-31.pdf (application/pdf)
Our link check indicates that this URL is bad, the error code is: 500 Can't connect to conference.ubbcluj.ro:80 (A connection attempt failed because the connected party did not properly respond after a period of time, or established connection failed because connected host has failed to respond.)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bbu:wpaper:5

Access Statistics for this paper

More papers in Description: Managerial Challenges of the Contemporary Society from Faculty of Economics and Business Administration, Babes-Bolyai University
Bibliographic data for series maintained by Monica ZAHARIE ().