Preferences for Renewable Energies and Green Jobs in Mexico City

Héctor M. Núñez, Adán L. Martínez-Cruz and Jaime Sainz-Santamaría

No 2025-05, Working Papers from Banco de México

Abstract: Mexico City, that boasts the first place in electricity consumption among urban centers in the country, is actively advancing its energy transition by promoting renewable energies and tapping into its potential for solar and bio-energy. As households in emerging economies drive global energy demand, this study explores preferences of Mexico City's residents. Using a discrete choice experiment, 940 residents were presented with energy contracts featuring renewable energy sources, green job creation in the energy sector, renewable energy percentages in the energy mix, and electricity prices. Estimates reveal that respondents are willing to pay a 19.5% premium over the average price per kilowatt-hour if the energy source were exclusively solar and created 1000 green jobs. These findings offer insights for other megacities with similar challenges and renewable potential in pursuing a just energy transition.

Keywords: Renewable energies; just energy transition; green jobs; middle-income households; Mexico City (search for similar items in EconPapers)
JEL-codes: Q42 Q48 Q51 (search for similar items in EconPapers)
Date: 2025-04
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