Accounting for Improved Brick and Mortar Shopping Experiences

Rachel Soloveichik
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Rachel Soloveichik: Bureau of Economic Analysis

BEA Working Papers from Bureau of Economic Analysis

Abstract: Brick and mortar retailers spent $484 billion providing “free” shopping experiences in 2016. For example, vehicle dealerships provide “free” test drives, book stores provide “free” book signings and grocery stores provide “free” food samples. To capture the value of “free” shopping experiences, the paper models them as an implicit barter transaction of shopping experiences for sales attention. The paper then modifies previously created productivity accounts for the wholesale and retail sector (Jorgenson, Ho and Samuels 2016) to include shopping experiences as a new industry output and sales attention as a new industry input.

JEL-codes: E60 (search for similar items in EconPapers)
Date: 2019-04
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Persistent link: https://EconPapers.repec.org/RePEc:bea:wpaper:0165

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