Review of Marketing Science Working Papers

From Berkeley Electronic Press
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2-2-1025: The Role of the Mangement Sciences in Research on Personalization

B. P. S. Murthi and Sumit Sarkar

2-2-1023: R&D Competition Between an Incumbent and an Entrant: An Integrated Model of R&D Investment, Performance Improvement, and Time-to-Market

Hao Zhao

2-2-1022: Strategic Benefits of Referral Services

Anindya Ghose, Tridas Mukhopadhyay and Uday Rajan

2-1-1021: An Analysis of the Impact of Social Factors on Purchase Behavior

Wilfred Amaldoss and Sanjay Jain

2-1-1020: Price-Matching Guarantees

Sridhar Moorthy and Ralph Winter

2-1-1006: The Impact of Frequent Shopper Programs in Grocery Retailing

David Bell and Rajiv Lal

2-1-1005: Personalized Pricing and Quality Differentiation on the Internet

Anindya Ghose, Vidyanand Choudhary, Tridas Mukhopadhyay and Uday Rajan

1-4-1003: A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data

Winfried Steiner and Harald Hruschka

1-4-1002: Using Linear Programming in a Business-to-Business Auction Mechanism

Milind Dawande, R. Chandrashekaran and J. Kalagnanam

1-4-1001: Creating Virtual Experiences in Computer-Mediated Environments

Lisa Klein

1-4-1000: A Stochastic Formulation of the Bass Model of New-Product Diffusion

Shun-Chen Niu

1-3-1010: A Flexible Class of Purchase Incidence Models

Trichy Krishnan and Seethu Seetharaman

1-3-1009: Informative Advertising: An Alternate Viewpoint and Implications

David Soberman

1-3-1008: Consumer Value-Maximizing Sweepstakes & Contests: A Theoretical and Experimental Investigation

Ajay Kalra and Mengze Shi

1-3-1007: When Shopbots Meet Emails: Implications for Price Competition on the Internet

Yuxin Chen and K. Sudhir

1-2-1015: The Market for Television Advertising: Model and Evidence

Robert Kieschnick, B McCullough and Steven Wildman

1-2-1014: Referral Infomediaries and Retail Competition

Yuxin Chen, Ganesh Iyer and Paddy Padmanabhan

1-2-1012: A Model of B2B Exchanges

Gabor Fath and Miklos Sarvary

1-2-1011: The Impact of the Internet on Information Search for Automobiles

Myung-Soo Lee, Brian Ratchford and Debrabrata Talukdar

1-1-1018: A Conceptual Model for Adoption and Diffusion Process of A New Product

Ryuji Furukawa, Hiroshi Kato and Masataka Yamada

1-1-1017: Coordinating Channels for Durable Goods: The Impact of Competing Secondary Markets

Preyas Desai, Oded Koenigsberg and Devavrat Purohit

1-1-1016: Consumer-Producer Interaction: A Strategic Analysis of the Market for Customized Products

Benedict Dellaert and Niladri Syam