Evaluation 2 of "Does online fundraising increase charitable giving? A nationwide field experiment on Facebook"

David Reiley

No 2025-62, The Unjournal Evaluations from The Unjournal

Abstract: The experiment is a well-designed example of geographic randomization to measure the treatment effects of an advertising campaign.The authors demonstrate a marginally significant ATE. They also demonstrate large, positive, significant spillover effects across geographically close postal codes, indicating that their ATE is a lower bound on the truth.

Date: 2025-09-30
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Persistent link: https://EconPapers.repec.org/RePEc:bjn:evalua:e2fundraisingcharitablegivingreiley

DOI: 10.21428/d28e8e57.bcefd737/e7a540e6

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