Consumer Inattention and Bill-Shock Regulation
Michael Grubb
No 828, Boston College Working Papers in Economics from Boston College Department of Economics
Abstract:
For many goods and services, such as cellular-phone service and debit-card transactions, the price of the next unit of service depends on past usage. As a result, consumers who are inattentive to their past usage but are aware of contract terms may remain uncertain about the price of the next unit. I develop a model of inattentive consumption, derive equilibrium pricing when consumers are inattentive, and evaluate bill-shock regulation requiring firms to disclose information that substitutes for attention. When inattentive consumers are heterogeneous and unbiased, bill-shock regulation reduces social welfare in fairly-competitive markets, which may be the effect of the FCC's recent bill-shock agreement. If inattentive consumers underestimate their demand, however, then bill-shock regulation can lower market prices and protect consumers from exploitation. Hence the Federal Reserve's new opt-in rule for debit-card overdraft protection may substantially benefit consumers.
Keywords: inattention; bill shock; consumer protection; bias; cellular; overdraft (search for similar items in EconPapers)
JEL-codes: D4 D8 L1 (search for similar items in EconPapers)
Date: 2012-07-03
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Citations: View citations in EconPapers (5)
Published, Review of Economic Studies, 2015, 82:1, 219-257
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Journal Article: Consumer Inattention and Bill-Shock Regulation (2015) 
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