Leadership communication and COVID-19 vaccination hesitancy

Phil-Adrian Klotz
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Phil-Adrian Klotz: Justus-Liebig-University Giessen

French Stata Users' Group Meetings 2022 from Stata Users Group

Abstract: This presentation empirically analyzes the impact of leadership communication on the COVID-19 vaccination rate using a quasiexperimental design. Based on a speech by the president of France, Emmanuel Macron, I examine how political leaders can influence the willingness of a country’s citizens to get vaccinated by transmitting scientific insights into a clear and vivid message as well as by threatening unvaccinated people with future restrictions. In a difference-in-differences (DiD) framework, it is shown that a televised address of Macron increased the vaccination rate in France by roughly 5%. I test the robustness of this result by applying an event-study design. My findings imply that leadership communication is an effective weapon to change the beliefs of unvaccinated citizens and to overcome COVID-19 vaccination hesitancy.

Date: 2022-08-01
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Persistent link: https://EconPapers.repec.org/RePEc:boc:fsug22:26

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