Net Promoter Score–Beyond the measure: A statistical approach based on generalized ordered logit models implemented by Stata to conduct an NPS key drivers’ analysis

Debora Giovannelli
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Debora Giovannelli: Florence

Italian Stata Users' Group Meetings 2022 from Stata Users Group

Abstract: The Net Promoter Score (NPS) index is a popular satisfaction measure that allows one to gauge customer loyalty (CL) at most large and medium-sized

Date: 2022-07-03
New Economics Papers: this item is included in nep-dcm
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Persistent link: https://EconPapers.repec.org/RePEc:boc:isug22:12

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