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Relational Warm Glow and Giving in Social Groups

Sarah Smith and Kimberley Scharf

The Centre for Market and Public Organisation from Department of Economics, University of Bristol, UK

Abstract: We study charitable giving within social groups. Exploiting a unique dataset, we establish three key relationships between social group size and fundraising outcomes: (i) a positive relationship between group size and the total number of donations; (ii) a negative relationship between group size and the amount given by each donor; (iii) no relationship between group size and the total amount raised by the fundraiser. We rule out classic free-riding to explain these relationships since the number of social group members is only a subset of total contributors. Instead, the findings are consistent with the notion that giving in social groups is motivated by “relational” warm glow.

Keywords: Online giving; Fundraising; Social groups; Donations; Charity; Warm glow (search for similar items in EconPapers)
JEL-codes: D64 Z1 H31 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cdm and nep-soc
Date: 2014-06
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http://www.bristol.ac.uk/cmpo/publications/papers/2014/wp327.pdf (application/pdf)

Related works:
Working Paper: Relational Warm Glow and Giving in Social Groups (2014) Downloads
Working Paper: Relational Warm Glow and Giving in Social Groups (2014) Downloads
Working Paper: Relational Warm Glow and Giving in Social Groups (2014) Downloads
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Persistent link: https://EconPapers.repec.org/RePEc:bri:cmpowp:14/327

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