Trust among the Avatars: A Virtual World Experiment, with and without Textual and Visual Cues

Stephen Atlas and Louis Putterman

No 2010-18, Working Papers from Brown University, Department of Economics

Abstract: We invited ìresidentsî of a virtual world who vary in real-world age and occupation to play a trust game with stakes comparable to ìin worldî wages. In different treatments, the lab wall was adorned with an emotively suggestive photograph, a suggestive text was added to the instructions, or both a photo and text were added. We find high levels of trust and reciprocity that appear still higher for non-student and older subjects. Variation of results by treatment suggests that both photographic and textual cues influenced the level of trust but not that of trustworthiness.

Keywords: trust; experiment; internet; virtual world; priming (search for similar items in EconPapers)
Date: 2010
New Economics Papers: this item is included in nep-cbe, nep-exp and nep-soc
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Citations: View citations in EconPapers (1)

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Journal Article: Trust among the Avatars: A Virtual World Experiment, with and without Textual and Visual Cues (2011)
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Persistent link: https://EconPapers.repec.org/RePEc:bro:econwp:2010-18

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