“Now that you mention it”: A Survey Experiment on Information, Salience and Online Privacy
Helia Marreiros (),
Michael Vlassopoulos () and
Additional contact information
M.C. Schraefel: University of Southampton, Electronics and Computer Sciences Department
No BEMPS34, BEMPS - Bozen Economics & Management Paper Series from Faculty of Economics and Management at the Free University of Bozen
Personal data lie at the forefront of different business models and constitute the main source of revenue of several online companies. In many cases, consumers have incomplete information about the digital transactions of their data. This paper investigates whether highlighting positive or negative aspects of online privacy, thereby mitigating the informational problem, can affect consumers’ privacy actions and attitudes. Results of two online survey experiments indicate that participants adopt a more conservative stance on disclosing identifiable information, such as name and email, even when they are informed about positive attitudes of companies towards their privacy. On the other hand, they do not change their attitudes and social actions towards privacy. These findings suggest that privacy concerns are dormant and may manifest when consumers are asked to think about privacy; and that privacy behavior is not necessarily sensitive to exposure to objective threats or benefits of disclosing personal information.
Keywords: survey experiment; information economics; privacy policies; salience; self-disclosure (search for similar items in EconPapers)
JEL-codes: C83 L38 M38 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cbe, nep-exp, nep-ict and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
Working Paper: "Now that you mention it": A Survey Experiment on Information, Salience and Online Privacy (2016)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:bzn:wpaper:bemps34
Access Statistics for this paper
More papers in BEMPS - Bozen Economics & Management Paper Series from Faculty of Economics and Management at the Free University of Bozen Contact information at EDIRC.
Bibliographic data for series maintained by F. Marta L. Di Lascio ().