Controlling the Herd: Applications of Herding Theory
Cambridge Working Papers in Economics from Faculty of Economics, University of Cambridge
The literature on informational cascades and herding theory has for a decade focused on the externality and suboptimal outcomes generated from decision-making when spaces are coarser than private information spaces. Much of the output has therefore been positive, not normative. This paper redresses this imbalance by detailing several direct applications for marketing and business arising from herding theory. We see that business practices such as encouraging early sales, or selling to groups rather than individual customers, can be justified theoretically by direct application of herding theory.
Keywords: informational cascade; herding; marketing strategies (search for similar items in EconPapers)
JEL-codes: D82 D83 L15 M30 (search for similar items in EconPapers)
Note: You will find a more recent version of this paper on the author's webpage. IO ET
References: View references in EconPapers View complete reference list from CitEc
Citations View citations in EconPapers (3) Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:cam:camdae:0106
Access Statistics for this paper
More papers in Cambridge Working Papers in Economics from Faculty of Economics, University of Cambridge
Series data maintained by Jake Dyer ().