(R)evolution of the E-grocery Industry: Strategic Implications

Mário Pedro Ferreira ()

No 4, Working Papers de Gestão (Management Working Papers) from Católica Porto Business School, Universidade Católica Portuguesa

Abstract: The use of the Internet in grocery retailing created the need for new business models, but it did not bring radical changes to consumer behaviour. Despite adopting revolutionary business models in their early days, online grocery firms did not manage to survive or reach profitability without using existing supermarket infrastructure and knowledge. Today, with most online grocers supplying small market niches, it is important to understand the reasons that made online grocers adopt a hybrid click and mortar strategy. Historical evidence from online grocery in the UK and the US suggests that firms had to adopt contingent strategies to face the difficulty of attracting consumers, sectorial entry barriers and financial targets.

Keywords: e-grocery; contingency; mismatch; revolution and evolution (search for similar items in EconPapers)
Pages: 25 pages
Date: 2009-01
New Economics Papers: this item is included in nep-cse, nep-his, nep-ict and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:cap:mpaper:042009

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