Google Doodles and Covid-19

Tom Coupé and Boaz Shmueli

Working Papers in Economics from University of Canterbury, Department of Economics and Finance

Abstract: In the period April-September 2020, Google showed several doodles on its home page, illustrating specific actions individuals could take to reduce the spread of Covid-19 (such as handwashing, staying home and wearing masks). Rather than showing these Covid-19- related doodles in all countries, Google showed most of these in some selected countries only, and over time changed the set of countries in which the doodles were shown. In this paper, we analyze which countries were more likely to be ‘treated’ by the Google doodles and whether the Google Doodle that recommended people to ‘Stay Home: Save Lives’ affected people’s mobility.

Keywords: Google Doodles; Covid-19; social marketing (search for similar items in EconPapers)
JEL-codes: I1 M3 (search for similar items in EconPapers)
Pages: 30 pages
Date: 2021-06-01
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Persistent link: https://EconPapers.repec.org/RePEc:cbt:econwp:21/07

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