Vertical relationships between manufacturers and retailers: inference with limited data

Sofia Villas-Boas

Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series from Department of Agricultural & Resource Economics, UC Berkeley

Abstract: In this paper different models of vertical relationships between manufacturers and retailers in the supermarket industry are compared. Demand estimates are used to compute price-cost margins for retailers and manufacturers under different supply models when wholesale prices are not observed. The purpose is to identify which set of margins iscompatible with the margins obtained from estimates of cost, and to select the model most consistent with the data among non-nested competing models. The models considered are: (1) a simple linear pricing model; (2) a vertically integrated model; and (3) a variety of alternative (strategic) supply scenarios that allow for collusion, non-linear pricing and strategic behavior with respect to private label products. Using data onyogurt sold in several stores in a large urban area of the United States the results imply that wholesale prices are close to marginal cost and that retailers have pricing power in the vertical chain. This is consistent with non-linear pricing by the manufacturers, or high bargaining power of the retailers.

Keywords: Life Sciences; Social and Behavioral Sciences; vertical relationships; multiple manufacturers and retailers; non-nested tests; yogurt local market (search for similar items in EconPapers)
Date: 2006-06-01
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Citations: View citations in EconPapers (14)

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Related works:
Journal Article: Vertical Relationships between Manufacturers and Retailers: Inference with Limited Data (2007)
Working Paper: Vertical relationships between manufacturers and retailers: inference with limited data (2007)
Working Paper: Vertical relationships between Manufacturers and Retailers: Inference with Limited Data (2005)
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