Estimating Coke and Pepsi's price and advertising strategies

Amos Golan, Larry Karp and Jeffrey Perloff

Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series from Department of Agricultural & Resource Economics, UC Berkeley

Keywords: game theory; maximum entropy estimation; oligopoly; marketing (search for similar items in EconPapers)
Date: 1999-03-01
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Citations: View citations in EconPapers (2)

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Related works:
Journal Article: Estimating Coke's and Pepsi's Price and Advertising Strategies (2000)
Working Paper: Estimating Coke and Pepsi's Price and Advertising Strategies (1998)
Working Paper: Estimating Coke and Pepsi's Price and Advertising Strategies (1998)
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