Effect of Sales on Brand Loyalty

Sofia Villas-Boas, Jeffrey Perloff and Rui Huang

Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series from Department of Agricultural & Resource Economics, UC Berkeley

Keywords: Social; and; Behavioral; Sciences (search for similar items in EconPapers)
Date: 2006-01-01
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Citations: View citations in EconPapers (4)

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Related works:
Journal Article: Effects of Sales on Brand Loyalty (2006)
Working Paper: Effect of Sales on Brand Loyalty (2006)
Working Paper: Effect of Sales on Brand Loyalty (2005)
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