Association of Point of Purchase Tobacco Advertising and Promotions with Choice of Usual Brand Among Teenage Smokers

Melanie PhD Wakefield, Erin E. MA Ruel, Frank Chaloupka, Sandy J. MS Slater and Kaufman, Nancy J. RN, Ms

University of California at San Francisco, Center for Tobacco Control Research and Education from Center for Tobacco Control Research and Education, UC San Francisco

Abstract: Objectives - To determine the relationship between brand-specific advertising and promotions in convenience stores for Marlboro and Camel cigarettes and choice of usual brand among school students. Design - Cross-sectional survey with merged records of store tobacco advertising and promotions. Setting – United States. Participants – 3,890 high school smokers with a usual brand, matched to 196 convenience stores. Main outcome measures – Choice of Marlboro as a usual brand ; choice of Camel as a usual brand. Results – Choice of Marlboro as a usual brand was associated with presence of a Marlboro gift with purchase (p.05) and negatively associated with a greater share of exterior advertising voice for Camel (p

Keywords: youth; smoking; brand; point of purchase; promotions (search for similar items in EconPapers)
Date: 2001-01-01
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