American Legacy Foundation, First Look Report 12. Exposure to Pro-tobacco Messages among Teens and Young Adults

Ma Jeff Niederdeppe, Ba Drew Lindsey, Ba Maria E. Girlando, PhD Alec Ulasevich and PhD Matthew C. Farrelly

University of California at San Francisco, Center for Tobacco Control Research and Education from Center for Tobacco Control Research and Education, UC San Francisco

Abstract: The purpose fo this report is to summarize awareness of and receptivity to pro-tobacco marketing influences from three national samples of teens and young adults following the MSA. The report addresses 4 key research questions. 1)How frequently are young teens (age 12 to 14), older teens (aged 15 to 17), and young adults (age 18 to 24) exposed to pro-tobacco marketing? 2)How frequently are teens and young adults exposed to smoking portrayals in television and films? 3)Have reports of exposure to pro-tobacco marketing among teens and young adults changed between winter 1999-20000, fall 2000, and spring 2001? 4)How does exposure to pro-tobacco marketing differ by race/ethnicity, gender and smoking status?

Keywords: Youth Smoking; Cigarette; tobacco (search for similar items in EconPapers)
Date: 2003-11-01
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