The Development of Philip Morris's position on environmental tobacco smoke for its website

Jacqui Drope and Jennifer Drope

University of California at San Francisco, Center for Tobacco Control Research and Education from Center for Tobacco Control Research and Education, UC San Francisco

Abstract: This paper focuses on the development of Philip Morris’s position on Environmental Tobacco Smoke [ETS] for its websites. Internal documents have been searched from 1999 to present. Searches were conducted from October to December, 2003. In particular, the paper focuses on drafts prepared by Philip Morris from June 1999 to October 1999, the period in which the majority of work on its position was done. The paper addresses how Philip Morris set out to develop the content and format of its websites to communicate with opinion leaders and the general public in a way that would enhance the company’s image.

Keywords: philip morris; website; ETS (search for similar items in EconPapers)
Date: 2004-04-01
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.escholarship.org/uc/item/8tk0n1cq.pdf;origin=repeccitec (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cdl:ctcres:qt8tk0n1cq

Access Statistics for this paper

More papers in University of California at San Francisco, Center for Tobacco Control Research and Education from Center for Tobacco Control Research and Education, UC San Francisco
Bibliographic data for series maintained by Lisa Schiff ().