Marketing Clean and Efficient Vehicles: A Review of Social Marketing and Social Science Approaches

Kenneth S. Kurani and Thomas S. Turrentine

Institute of Transportation Studies, Working Paper Series from Institute of Transportation Studies, UC Davis

Abstract: In this report, the authors discuss the potential role of social marketing research and program to increase consumer demand for clean and efficient vehicles. They discuss theories and research approaches in the social marketing stream that can guide multi-year research efforts and a "transformation of the automobile market." The authors also discuss the selection of data collection techniques, such as focus groups and Internet surveys, to aid in identifying and selecting appropriate research methods.

Keywords: Engineering (search for similar items in EconPapers)
Date: 2002-10-11
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

Downloads: (external link)
https://www.escholarship.org/uc/item/2p923054.pdf;origin=repeccitec (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cdl:itsdav:qt2p923054

Access Statistics for this paper

More papers in Institute of Transportation Studies, Working Paper Series from Institute of Transportation Studies, UC Davis Contact information at EDIRC.
Bibliographic data for series maintained by Lisa Schiff ().