An Exploration Of The Market For Traffic Information
Matthew Malchow and
Institute of Transportation Studies, Research Reports, Working Papers, Proceedings from Institute of Transportation Studies, UC Berkeley
This report attempts to derive a more accurate economic model to describe the supply and cost mechanisms that influence the market for traffic information. It first gives a history of the traffic information market, its economies-of-scale, and its potential for future development.e history of current The report discusses recent developments of value-added-resellers, the differences that exist in the marketing of their products, and factors influencing their success . Suggestions are presented for commercial broadcast stations and public agencies in terms of maximizing the total benefits of traffic information.
Keywords: Highway communications--United States--Marketing; Broadcasting--United States--Marketing; Highway communications--Economic aspects--United States--Mathematical models; Advanced traveler information systems; travel behavior; intelligent transportation systems (search for similar items in EconPapers)
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