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Testemunhos de fieis publicados pela Igreja Universal do Reino de Deus no jornal Folha Universal: uma análise exploratória

Mauro Augusto dos Santos, Pamila Cristina Lima Siviero, Gilvan Ramalho Guedes and Carla Jorge Machado
Additional contact information
Mauro Augusto dos Santos: Univale
Pamila Cristina Lima Siviero: Cedeplar-UFMG
Gilvan Ramalho Guedes: Brown University
Carla Jorge Machado: Cedeplar-UFMG

Textos para Discussão Cedeplar-UFMG from Cedeplar, Universidade Federal de Minas Gerais

Abstract: The aim of the present study is to identify profiles of testimonies published in the newspaper column "Miracles of Faith" from the "Folha Universal" - Igreja Universal do Reino de Deus (IURD). We used content analysis, the survey methodology and the method Grade of Membership (GoM) to identify profiles. We obtained two well defined profiles of witnesses and a third, with lower prevalence. The most prevalent profile was associated with women who participated in campaigns promoted by the church, which sought IURD due to health problems. The second most prevalent was associated with higher probability of testimonies of homosexual men and/or with emotional problems. The results should be analyzed with caution since the testimonies are pre-screened before being published, given the fact that the testimony could attract more believers.

Keywords: Igreja Universal do Reino de Deus; religion; demography; Grade of Membership method (search for similar items in EconPapers)
JEL-codes: Z12 (search for similar items in EconPapers)
Pages: 15 pages
Date: 2010-09
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