Trademarks as an indicator of innovation: towards a fuller picture
Ulisses Santos and
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Leonardo Ribeiro: Instituto Nacional de Metrologia Qualidade e Tecnologia
Valbona Muzaka: King’s College London
No 571, Textos para Discussão Cedeplar-UFMG from Cedeplar, Universidade Federal de Minas Gerais
Encouraged by the emergence of a new but still rather modest literature on the use of trademark data as a complementary indicator of innovation, this paper strengthen the case for such use by offering both qualitative and quantitative evidence in its support. Based on large trademark and patent databases built for this purpose, the paper makes the argument that changes in the economic profile of advanced economies, as well as changes in the global economy more broadly, necessitate the use of trademark data in order to gain a better understanding of innovation across all sectors of the economy.
Keywords: Trademarks; Innovation; Non-Technological Innovation (search for similar items in EconPapers)
JEL-codes: O31 O33 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cse, nep-ent, nep-ino and nep-tid
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