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Online Salience and Charitable Giving: Evidence from SMS Donations

Carlo Perroni, Kimberley Scharf, Oleksandr Talavera and Linh Vi
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Carlo Perroni: University of Warwick
Linh Vi: University of Birmingham

CAGE Online Working Paper Series from Competitive Advantage in the Global Economy (CAGE)

Abstract: We explore the link between online attention and charitable donations. Using a unique dataset on phone text donations that includes detailed information on the timing of cash gifts to charities, we link donations to time variation online searches for words that appear in those charities’ mission statements. The results suggest that an increase in the online salience to donors of the activities pursued by different charities affects the number and volume of donations made to those charities and to charities that pursue different goals. We uncover evidence of positive own salience effects and negative cross salience effects on donations.

Keywords: Charitable Donations; Online Search; News Shocks JEL Classification: H41; D12; D64 (search for similar items in EconPapers)
Date: 2021
New Economics Papers: this item is included in nep-pay and nep-soc
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https://warwick.ac.uk/fac/soc/economics/research/c ... tions/wp536.2021.pdf

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Persistent link: https://EconPapers.repec.org/RePEc:cge:wacage:536

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